The age-old debate about the effectiveness of emojis in Amazon product listings has finally been settled by the e-commerce giant itself. As of August 15, 2024, Amazon bullet points are undergoing several changes, effectively banning emojis, special characters, and certain phrases from product listings. Why the Change? Amazon’s primary goal is to enhance the customer…
When did you last purchase online without reading any product reviews beforehand? If you’re like the majority of people, the answer is never. Research shows that 72% of people won’t take action until they read a positive review about your business. We rely on reviews to guide our purchasing decisions. And in 2024, research found…
An Amazon listing with a product video will see an increase in sales. Facts. According to Adobe, shoppers who view a product video are 1.81 times more likely to purchase than non-viewers. While engaging content, eye-catching images, and well-designed A+ content all help raise your conversions, nothing quite matches the power to increase buying intention…
I received a fascinating message the other day. An Amazon FBA seller, active on Amazon since 2018, asked me to review their listing because their sales continue to decline annually. The reason for the continued slump in sales was evident immediately. The listing was a time capsule. Uploaded in 2018 and left to gather dust…
Are you neglecting 65% of your target audience? Quick test: Take a look at your Amazon product listings. Are you using infographic images on your page? If the answer is no, you’re guilty. 65% of people are visual learners. Most of your customers don’t want to sift through walls of text when trying to learn…
Are you looking to enhance your Amazon listing with invisible SEO juice? Sounds exciting, doesn’t it? “Invisible SEO”. Well, that’s precisely what Amazon backend keywords are: invisible. And they do a fantastic job making your product more discoverable for customers. In this blog post, we will cover the best practices when adding backend keywords to…
Are bad-quality Amazon listing images losing you thousands in potential revenue? Are browsers left uninspired, underwhelmed and unimpressed after scrolling through your Amazon listing image gallery? Online consumers depend on product images. And don’t just take our word for it: according to Shopify, 75% of online shoppers rely on product photos when deciding on a…
Standing out on Amazon is crucial. According to a 15-year study from 2000 to 2015, the average attention span of a human has decreased from 12 seconds to 8.25 seconds (yep, less than a goldfish!) Your Amazon listing needs to grab your customers’ attention immediately. Thankfully, Amazon offers various tools to help us do just…
The Amazon South Africa launch is sending ripples through the business world, offering exciting opportunities for both established brands and fresh faces. But before you dive headfirst into the Amazon South Africa marketplace, it’s crucial to understand the unique landscape of Amazon and tailor your approach for success. Here are 8 steps to help you…