Top 5 Amazon Storefront Examples in 2024
Looking to drive more sales and boost your brand’s awareness with a powerful Amazon Storefront? Buckle up: We’re about to unravel the best Amazon Storefront examples that help sellers crush it in 2024.
Now why is an Amazon Storefront crucial? Amazon states that on average, brands with a storefront enjoyed 31x more repeat purchases in 60 days. Talk about brand loyalty!
Let’s dive right in.
What Is An Amazon Storefront?
Think of Amazon Storefronts like your own customized website. Sellers can create their own branded multi-page store to build brand awareness, loyalty, and drive sales. Unlike a product page which is crammed with competitor ads, Amazon Brand Stores keep shoppers in your eco-system, encouraging them to purchase more from you. Now let’s take a look at the best Amazon Storefronts.
Best Amazon Storefront Examples
Paula’s Choice Amazon Store
The pioneer beauty brand merges stunning visuals with educational tips to create a seamless shopping experience. Shoppers are instantly engaged with a striking auto-play video of their new release, which is complemented with a high-quality image of the product. Beneath this, a best-sellers and ‘shop by category’ banner entice customers to shop the range.
One more scroll down and shoppers are greeted with a standout clickable image – A fantastic way to put the spotlight on a key product. Below this, they utilize benefit-rich banners which highlight a skincare routine. Strong copy is essential here to enhance the click-through rate.
Now let’s take a look at a subpage below – The “best-sellers” page in this case. Instead of just showing their ASINs with a plain white background and text, this skincare brand has created engaging on-brand banners with benefit-driven copy to educate consumers. The result? More clicks, more conversions.
Summary of what we like:
- Utilizing videos to highlight new products.
- Stunning visuals with benefit-rich copy entice customers to click.
- Clean, on-brand design throughout the entire store.
- Highlighting best-sellers with powerful banners on a separate subpage.
- Seamless navigation bar allows customers to “shop by category”, “shop by skin type”, and more.
View Paula’s Choice Amazon Storefront
Reebok Amazon Store
An iconic sportswear brand needs a captivating Amazon Brand Storefront, and Reebok delivers. Shoppers are immediately hooked with brand introduction text and an auto-play video that is built in to the banner. Scrolling down, we see high-quality visuals with text, highlighting the different categories. What stands out is the consistent color theme throughout. Talk about a strong brand experience!
Click onto any subpage and you’ll see the same consistent layout throughout – An auto-play video, followed by product highlights which link straight to the product detail page. Once again, a fantastic customer experience.
The global fitness brand takes advantage of seasonal events such as “back-to-school” with an appealing subpage. Here, you will see striking visuals and kid-friendly icons to hook shoppers in.
Summary of what we like:
- Utilize auto-play videos on every page to highlight a collection.
- Consistent design throughout the entire store for a better brand experience.
- Highlights products with enticing text on each banner.
- Creates seasonal event assets to showcase on subpages.
View Reebok’s Amazon Storefront
Optimum Nutrition Amazon Store
A quick glance at this storefront and you’ll know exactly what this brand stands for: Quality supplements. Optimum Nutrition utilize eye-catching visuals to highlight different categories.
Next to the homepage sits a “What’s new” subpage to drive traffic to new arrivals. And they couldn’t have showcased them any better. An engaging top banner shows a lifestyle image, followed by a shoppable image which links to the product pages. Below this, they utilize attractive banners with benefit-rich text and call-to-actions to drive sales.
Does your product have variations? This brand has done a wonderful job at highlighting the range on each subpage. In the subpage below, shoppers are instantly engaged with an auto-play video, followed by captivating images to showcase variations. Plus, an “Explore other flavors” banner entices customers to purchase more products, increasing the average order value.
Summary of what we like:
- Engaging lifestyle banners to promote different categories.
- Utilizing a “What’s new” subpage with top-quality visuals and shoppable images.
- Highlighting different variations with attention-grabbing customized banners.
View Optimum Nutrition’s Amazon Storefront
Lego Amazon Store
It’s no secret: Lego boast a huge collection, yet their Amazon Storefront remains seamless to navigate. They take advantage of seasonal events with a relevant homepage banner, highlight new arrivals, and break down their collection into categories.
Customers love shopping on seasonal events, and Lego adapt their Amazon Brand Store with a dedicated subpage. The “Easter Treats” subpage showcases vibrant banners and a video to entice customers to click “Add to Basket”.
Summary of what we like:
- Utilize homepage banners and a dedicated subpage to maximize sales on seasonal events.
- Multiple gift banners make it simple for shoppers to locate the perfect gift.
- Highlight various categories, from bestsellers to new arrivals, to deals and exclusive items.
Samsung Amazon Store
Pioneering electronics brand Samsung captivate consumers with stunning visuals. Immediately on the homepage, shoppers are invited to follow the store for updates on new launches – A great way to build brand loyalty (not that Samsung doesn’t have enough of that!) Below this, sits a seasonal banner which promotes deals, increasing sales. Key products are highlighted in the form of clickable images and benefit-rich banners for a more interactive shopping experience.
Samsung has utilized educational videos to build trust, loyalty, and higher levels of engagement. Adding videos to your Amazon store page is an excellent way to capture attention and drive conversions.
Finally, on each of their subpages, Samsung do a remarkable job at highlighting key products. A high-quality visual is complemented with catchy headlines and CTAs. Here is a guideline to adding benefit-rich text to images. They also utilize an attractive comparison chart for shoppers to compare the different features between products.
Conclusion
Looking at these Amazon Storefront examples, we can see that they have common simlilarities:
- They utilize powerful clickable imagery and videos to captivate shoppers.
- They make it effortless to navigate around the storefront.
- They educate shoppers with benefit-rich banners.
- They use a consistent on-brand design throughout the entire store.
If you’re looking to create a best-in-class Amazon Storefront, simply contact us today.
